Creating a Sustainable Business Strategy
Planning allows management to bridge the gap between vision and execution. It is the phase where strategy is built to meet the specific goals of a product or service. In a world where the wrong move can lead to collapse, having a "right" strategy isn't enough; you need the insight to know when that strategy has expired. Success today requires a balance of disciplined planning and the courage to pivot.
Planning session participants use the following standard strategic planning techniques to produce a business plan:
- External and Internal Assessment
- Goal and SWOT Analysis
- Porter Analysis
- Business Model Canvas
- Customer Journey
Remember to do these:
- Set Goals and SMART Objectives
- Create a Sustainable Business Strategy
- Link Strategy to Value-based Outcomes
- Identify Capabilities, Processes, Datafows
- Implement, Monitor, and Evaluate
- Know when to Pivot when necessary
- Exploit and Leverage Data Insights
When the Planning phase is complete, participants have a dynamic plan that meets the identified mission and purpose of the organization. This plan is captured in a set of planning statements that form the foundation for the project.

